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How to create a successful TikTok account in 2024 with 0 budget? Case study 4 (0 to a hero)

Blend Agency manages hiring1000 (now Tiktok account and takes care of their Tiktok page strategy (the main component) content planning, visuals and content creation. Let the numbers speak for themselves :)

Key results

With a secret recipe we have managed to generate staggering numbers within couple of months


Paid ad spend

6,9k +

Organic followers

1,3M +

Total likes

25,8M +

Total views

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Main goals

  • Long-term strategy to build a strong community and follower base

  • To gain more traffic to TikTok page

  • Indirectly generate revenue


  • Low budget

  • Difficult to grab attention in the over saturated TikTok landscape

  • Complicated to go viral with 0 budget

Analytics (last 28 days):

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Analytics (last 7 days):

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Process: how we did it?

1. Define Your Target Audience and Goals

  • Identify Your Audience: Understand who you're trying to reach. Are they fresh graduates, experienced professionals looking for a change, or companies needing recruitment services?

  • Set Clear Goals: Decide on your objectives, whether it's brand awareness, website traffic, or specific engagement metrics on TikTok.

2. Create a Pseudonymous Brand Persona

  • Develop a Relatable Persona: Create a character or mascot that embodies your agency's values and appeals to your target audience. This could be an animated character, a fictional spokesperson, or an abstract concept that can consistently be represented in your content.

  • Why Pseudonymity? People tend to engage more with content from personalities or relatable characters than from corporate entities. It adds a human touch to your communication.

3. Content Creation and Posting Strategy

  • Focus on Entertainment and Value: Generate content that entertains, informs, or solves a problem for your audience. Think about job-hunting tips, career advice, workplace humor, and success stories packaged in a fun, meme-inspired format.

  • Leverage Trends and Challenges: Jump on relevant TikTok trends and challenges, adapting them to your niche. This can significantly increase your visibility due to the algorithm's preference for trending content.

  • Create a Content Calendar: Plan your content in advance but remain flexible to adapt to new trends. Consistency is key, so decide on a posting schedule that you can realistically maintain.

4. Engage with Your Audience

  • Interact Actively: Respond to comments, participate in duets, and maybe even feature user-generated content. Engagement boosts your algorithmic visibility and helps build a community around your brand.

  • Feedback Loop: Use audience feedback to refine your content strategy continuously. Pay attention to the types of content that generate the most engagement and adjust accordingly.

5. Optimize and Analyze Your Content

  • Use Hashtags Wisely: Incorporate relevant hashtags to improve discoverability. Use a mix of broad, trending hashtags and niche-specific ones.

  • Analyze Performance: Regularly review your analytics to understand what's working. Look at the videos that performed well to identify patterns you can replicate.

6. Collaborate and Expand

  • Collaborate with Other Creators: Even with a $0 budget, you can partner with other creators for mutual promotion, especially those in related niches such as education, career coaching, or even entertainment pages with a focus on work-life.

  • Cross-Promote: Share your TikTok content on other social media platforms to drive more traffic to your TikTok page.

7. Stay Adaptable and Patient

  • Adapt to Changes: The digital landscape and platform algorithms evolve rapidly. Stay informed about TikTok trends and platform updates to keep your content strategy effective.

  • Patience is Key: Building a successful TikTok account takes time. Focus on creating quality content and engaging with your community consistently, and growth will follow.

Remember, the essence of this strategy lies in creating a unique blend of entertainment and valuable content that resonates with your target audience. Pseudonymity can serve as a powerful tool to humanize your brand and make it stand out in a crowded digital space.

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