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Grow your Instagram community with 0 budget! Case study 7: Successful Instagram account (2024)

Blend Collective created a successful Instagram account @eestifotograafid centered on sharing the photography content with the audience interested in audiovisual works. Within 2 months the account engagement increased by 854%. Let’s see what the numbers and data has to tell us.

Visit @eestifotograafid page here:


Result Date Posted: 1 May 2024 - 26 June 2024

Key results

In 2 months the account engagement increased by 854%.

+ 2 665 %

Increased content interactions

+ 854 %

Accounts engaged

4 900 +

Reach generated within 2 months with 0 budget

Main goals

  • Brand awareness 

  • To gain more traffic to the page

  • Build strong community


Process: how we did it?

1. Define Your Niche and Audience

  • Identify Your Niche: Focus on a specific area of interest. This helps attract a dedicated audience.

  • Understand Your Audience: Research demographics, preferences, and behaviors of your target audience.

2. Optimize Your Profile

  • Username and Bio: Make it clear who you are and what your account is about. Use keywords relevant to your niche.

  • Profile Picture: Use a high-quality, recognizable image, like a logo or a professional headshot.

  • Contact Information: Make it easy for followers to reach you by including an email or other contact method.

3. Content Strategy

  • Consistent Posting: Develop a posting schedule and stick to it. Consistency helps retain followers.

  • High-Quality Content: Ensure your photos, videos, and stories are visually appealing and professional.

  • Variety of Content: Mix up your content types (photos, videos, Reels, Stories, IGTV) to keep your feed interesting.

  • User-Generated Content: Encourage followers to share their content related to your brand and feature them on your profile.

4. Engage with Your Audience

  • Respond to Comments: Reply to comments on your posts to foster a sense of community.

  • Engage with Other Accounts: Like, comment, and share content from other accounts in your niche.

  • Use Instagram Stories: Use polls, questions, and quizzes to interact with your audience in real-time.

  • Host Giveaways and Contests: Encourage participation and attract new followers through interactive campaigns.

5. Utilize Hashtags and Geotags

  • Relevant Hashtags: Use a mix of popular and niche-specific hashtags to increase your content's visibility.

  • Branded Hashtags: Create a unique hashtag for your brand to encourage followers to tag their posts.

  • Geotags: Use location tags to reach local audiences and increase discoverability.

6. Collaborate with Others

  • Influencers and Brands: Partner with influencers and other brands in your niche for shoutouts and collaborations.

  • Guest Posts and Takeovers: Allow others to take over your account or do guest posts to bring fresh content and new followers.

7. Analyze and Adjust

  • Use Instagram Insights: Regularly check your analytics to see what type of content performs best.

  • Track Growth: Monitor follower growth, engagement rates, and other key metrics.

  • Adjust Strategy: Based on your insights, tweak your content and engagement strategies to better meet your audience’s preferences.

8. Promote Your Instagram on Other Platforms

  • Cross-Promote: Share your Instagram content on other social media platforms.

  • Website and Email: Promote your Instagram account on your website, email newsletters, and other marketing materials.

Tools and Resources

  • Content Creation Tools: Use tools like Canva, Photoshop, and Lightroom for high-quality visuals.

  • Scheduling Tools: Tools like Buffer, Later, and Hootsuite help plan and schedule your posts.

  • Analytics Tools: Apart from Instagram Insights, tools like Iconosquare and Sprout Social can provide deeper analytics.

Continuous Learning

  • Stay Updated: Keep up with Instagram’s updates and new features.

  • Learn from Others: Follow successful accounts in your niche and observe what strategies they use.

By following these strategies and being patient, you'll be able to grow your Instagram account and build a strong, engaged community.

Willing to achieve similar results?


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