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Unlocking the Secret: Achieving 1M views on TikTok! Case study 5: Viral TikTok video (2024)

Blend Collective created a successful viral TikTok video edit centered on a work-related meme that struck a chord with a vast audience of employees. Within a week the video got over a million views. Let’s see what the numbers and data has to tell us.


Video: Work-related meme edit by Blend Collective

Date Posted: May 13 2024

Views in first week: 1,3M+


Total views


Total likes


New followers


Minutes of total play time


  • The first version of a similar video edit failed to go viral (got only 36.7K views)

  • Posting time was crucial

Main goal

  • Long-term strategy to build a strong community and follower base

  • Engagement for the account

  • Reach at least 1M+ people


See the video here:

Process: how we did it?

1. Research and Inspiration

  • Explore Trends: Spend time watching popular videos on TikTok or IG Reels to understand current trends, including sounds, challenges, and hashtags.

  • Identify Your Niche: Focus on content that aligns with your interests or expertise. Authenticity tends to resonate well with viewers.

2. Plan Your Content

  • Originality within Trends: Think about how you can put an original spin on a trending topic or challenge. This could be through humor, a unique talent, or a new perspective.

  • Storyboard or Outline: Plan the structure of your video. Even a rough outline can help maintain focus and ensure a clear, engaging narrative.

3. Create Engaging Content

  • High-Quality Video: Use good lighting and clear audio. TikTok videos don't need to be professionally shot, but clear visuals and sound can make a big difference.

  • Engage Viewers Quickly: The first few seconds are crucial. Start with something that grabs attention immediately.

  • Edit for Impact: Use TikTok’s editing features to add effects, text, or transitions that enhance the storytelling or entertainment value.

4. Optimize for Discoverability

  • Use Relevant Hashtags: Include trending and relevant hashtags to increase the visibility of your video.

  • Engage with the Community: Respond to comments on your videos and engage with other users’ content. Engagement can help increase visibility.

5. Timing Matters

  • Post at the Right Time: Publish your videos when your target audience is most active. This might require some experimentation to find the best times.

6. Monitor and Adapt

  • Analyze Performance: Use TikTok’s analytics (for Pro accounts) to see what’s working. Pay attention to videos that gain more traction and try to understand why.

  • Iterate: Use insights from your successful videos to inform future content. Adapt to changing trends and feedback from your audience.

7. Be Persistent and Patient

  • Consistency is Key: Virality can often be a numbers game. The more quality content you put out, the higher your chances of one of your videos taking off.

  • Stay Patient: Not every video will go viral, and that’s okay. Focus on building a genuine connection with your audience over time.

Extra Tips

  • Collaborate: Collaborating with other TikTokers can help expose your content to a broader audience.

  • Cross-Promote: Share your TikTok videos on other social media platforms to drive more viewers to your TikTok profile.

Remember, virality can sometimes be unpredictable, and what works for one creator might not work for another. The key is to stay true to your voice, keep experimenting, and enjoy the creative process.

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