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How to create a successful Social Media page? Case study 3

Blend Agency managed Bioon's social media (Facebook and Instagram) took care of content planning, visuals and content creation. In addition, community management and the writing blog. Let the numbers speak for themselves :)





Key results

In the first 2 days the campaign generated over 130% increase for the website visits


2x

Increased the company's revenue


3x

Community member growth


2,2K +

Reach generated within 10 days with 0 budget


Main goals

  • Brand awareness for the company

  • To gain more traffic to their website

  • Generate revenue


Challenges

  • Low budget

  • Website user journey to order their product was poor

  • New product in the market that was in the "test" phase.



Analytics:




Visuals:




Process: how we did it?


1. Define Your Objectives

  • Identify Goals: Start by defining clear, measurable objectives for your ad campaign. This could be increasing brand awareness, driving website traffic, generating leads, or boosting sales.

  • Target Audience: Determine who your target audience is. Use Meta's audience targeting tools to segment your audience based on demographics, interests, behaviors, and more.

2. Content Planning and Creation

  • Content Calendar: Develop a content calendar that outlines what will be posted and when. This should include both your organic posts and paid ads to ensure consistency across your campaign.

  • Visuals and Copy: Create compelling visuals and copy that resonate with your target audience. Ensure your brand’s voice is consistent and the messaging aligns with your campaign goals. For ads, focus on strong, engaging visuals and clear, concise copy that encourages action.

3. Launching Your Ads

  • Ad Formats: Choose the right ad formats based on your campaign objectives. Meta offers a range of options, including photo, video, carousel, and more.

  • Budgeting and Bidding: Set your budget and decide on a bidding strategy. You can opt for a daily budget to spread out spending or a lifetime budget for the campaign’s duration.

  • Placement: Decide where your ads will appear (e.g., Facebook News Feed, Instagram Stories). You can let Meta automatically place your ads for optimal performance or choose placements manually.

4. Community Management

  • Engagement: Actively engage with your audience by responding to comments and messages. This can help foster a community and build stronger relationships with your followers.

  • Monitoring: Keep an eye on the performance of your posts and ads, as well as any customer feedback or inquiries that come through these channels.

5. Supporting Your Campaign with Blog Content

  • Blog Strategy: If relevant, create blog content that supports your campaign. This can be an effective way to provide more detailed information, tell stories, or offer insights that complement your social media content.

  • Promotion: Use your Meta platforms to promote your blog content, driving traffic to your website and deepening engagement with your audience.

6. Analyze and Optimize

  • Performance Analysis: Regularly review the performance of your ads and organic posts using Meta’s analytics tools. Look at metrics like reach, engagement, click-through rates, and conversion rates.

  • Optimization: Use insights from your analysis to refine your strategy. This may involve adjusting your targeting, experimenting with different ad formats, or tweaking your ad creative and messaging.

7. Continuity and Adaptation

  • Consistency: Maintain a consistent posting schedule and keep your messaging aligned with your brand and campaign goals.

  • Adaptation: Be prepared to adapt your strategy based on changes in audience behavior, platform algorithms, or broader social media trends.


By following these steps and maintaining a flexible, responsive approach to your campaign, you can effectively use Meta’s platforms to achieve your marketing objectives, engage your target audience, and drive meaningful results.







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