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Grow Linkedin followers by 500% in 30 days! Case study 6: Successful Linkedin account (2024)




Blend Collective managed a successful Linkedin account. In the first month, the account gained 90 followers and content reached the target audience. Let’s see what the numbers and data has to tell us.


Overview

Activity: Biometaan OÜ Linkedin account launch and content creation

Result dates: 10. Feb - 10.March 2024


6492

Impressions


116

Reactions


90

New followers




Challenges

  • How to grow Linkedin follower-base?

  • How to create engaging and relevant Linkedin content?


Main goal

  • Reach the target audience with relevant content.

  • Grow Linkedin presence and raise brand awareness.



Analytics:





Process: how we did it?


1.Optimize Your Company Page

  • Professional Logo: Use a high-quality, recognizable logo for your business.

  • Compelling Tagline: Write a tagline that clearly states your company’s mission and value proposition.

  • Detailed Overview: Craft an overview that highlights your company’s history, services, and achievements. Make it engaging and reflective of your brand personality.

  • Complete Your Page: Fill out all sections (company details, specialties, location, etc.) thoroughly.


2. Build Your Network

  • Invite Employees: Encourage your employees to connect with the company page and share its content.

  • Engage with Followers: Regularly like, comment, and share posts from your followers to stay visible.

  • Join Industry Groups: Participate in LinkedIn groups related to your industry or niche.


3. Share Valuable Content

  • Post Regularly: Share industry news, company updates, and insights consistently.

  • Use Multimedia: Incorporate images, videos, and presentations to make your posts more engaging.


4. Leverage hashtags

  • Optimization: Use relevant keywords and hashtags throughout your company page to increase visibility in search results.

  • Targeted Content: Tailor your posts and articles to include keywords that your target audience might be searching for.


5. Showcase Your Products and Services

  • Showcase Pages: Create showcase pages for different products or services to provide detailed information.

  • Customer Testimonials: Share endorsements and testimonials from satisfied clients to add credibility to your business.


6. Engage with Your Audience

  • Respond Promptly: Reply to messages and comments to foster engagement.

  • Start Conversations: Initiate discussions on relevant topics to stimulate interaction.

  • Acknowledge Milestones: Share company milestones and achievements to build a connection with your audience.


7. Be Authentic and Consistent

  • Authenticity: Be genuine in your interactions and content.

  • Consistency: Maintain a regular posting schedule to keep your audience engaged.


8. Follow Industry Leaders and Companies

  • Stay Updated: Follow influential companies and leaders in your industry to stay informed about trends and news.

  • Engage with Influencers: Comment on and share content from industry leaders to increase your visibility.


9. Measure and Adjust

  • Track Performance: Regularly review your LinkedIn analytics to see which types of content perform best.

  • Adjust Strategy: Based on your analytics, adjust your content and engagement strategies to better reach your audience.


By following these steps, you can create a compelling LinkedIn business presence that effectively reaches and engages your target audience.




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